Module A
Goals & Success Metrics Start with the outcome, not the design. Everything downstream gets scoped against what success actually looks like.
Module 1 of 6. You can move back before submitting.
Module B
Audience & Competitive Position Tell us who this is actually for, and who you are up against, so the site speaks to the right person.
01 / 03 - Required Who buys from or uses this? Describe your ideal customer or client. 02 / 03 - Required Name 2-3 direct competitors, and one thing you want this site to do differently than theirs. 03 / 03 - Required Give us your elevator pitch, as if explaining this business to a stranger in one paragraph.
Module 2 of 6. You can move back before submitting.
Module C
Brand Identity & Assets Bring what already exists. What is missing here becomes its own line item, not a surprise later.
01 / 03 Upload your logo, brand guide, and any existing photography you want reused. Private upload. Up to 10 MB per file. 02 / 03 - Required Give us 3-5 words for how this brand should sound and feel to a visitor. 03 / 03 What do you already know you need created: logo refresh, photography, copywriting, video?
Module 3 of 6. You can move back before submitting.
Module D
Site Requirements & Content Readiness The pages, features, and integrations this build actually needs, plus how ready your content is right now.
01 / 04 - Required List every page or section you believe this site needs. 02 / 04 - Required List the features this site needs: booking, e-commerce, client galleries/portal, blog, multi-location pages, or others. 03 / 04 What existing tools must this site connect to: CRM, email platform, payment processor, analytics, anything else? 04 / 04 - Required How ready is your content? We have final copy and photos ready We have some, need help finishing We need copy and photography built from scratch
Module 4 of 6. You can move back before submitting.
Module E
Back Office & Admin Needs This is the part most website projects skip, then regret. Tell us who runs this thing after launch.
01 / 03 - Required Who needs login access after launch, and what is each person's role: owner, marketing, sales, operations? 02 / 03 - Required What does your team need to update themselves after launch: leads, page content, orders, bookings, reporting? 03 / 03 What numbers or reports matter most for you to see at a glance?
Module 5 of 6. You can move back before submitting.
Module F
Technical, Timeline & Approval Close with the practical constraints: what exists today, who signs off, and when this needs to be live.
Module 6 of 6. You can move back before submitting.
Review + Send
Send this intake to Insomniatic. Your answers land in the Insomniatic Media Lead Desk and become source material for the work we do together.
What happens next
1 We confirm receipt by email with a copy of your answers.2 A team member reviews what you shared.3 We follow up with a tailored recommendation and the clearest next step.I confirm these answers are accurate to the best of my knowledge, and I agree to how Insomniatic Media will use them.
