The Insomniatic Field Guides

Better projects start before the proposal.

Download practical PDF guides for planning the story, website, visual system, launch, or client workflow before you invest in production. Each guide is designed to help you see the real scope faster.

Specific

Each guide solves one planning problem instead of pretending to be a full course.

Fast

Most can be read in under 15 minutes and used before a discovery call.

Actionable

Every download ends with prompts that clarify the next scope decision.

PDF downloads

Choose the planning tool closest to the work.

These are built as decision tools, not homework. Use one to clarify the goal, then bring it into a project conversation when you are ready.

Managed websites

The Booking-Ready Website Scorecard

Audit whether your website is ready to move someone from first impression to booked next step.

Scorecard PDF12 min
  • A booking-path audit for service menus, proof, policies, forms, and payment handoff.
  • A 20-point readiness score organized around clarity, trust, conversion, and operations.
  • A simple next-step map for deciding whether you need a landing page, managed website, or full ops layer.

Brand storytelling

The Brand Story Clarity Workbook

Clarify the audience, promise, proof, emotional stakes, and call-to-action before production begins.

Workbook PDF15 min
  • A message map for turning lived experience into a market-ready story.
  • Interview prompts that reveal proof, stakes, and transformation.
  • A page-by-page planning worksheet for web, social, and campaign use.

Photography

The Brand Shoot Shot List Builder

Turn a photo session into a useful image library for your website, social, offers, and launch content.

Planner PDF10 min
  • A practical shot list for homepage, about page, offers, social posts, and profile use.
  • Wardrobe, location, and prop prompts that make images feel intentional.
  • A priority map for deciding what must be captured first if time gets tight.

Commercial production

The Campaign Video Readiness Checklist

Check whether the message, offer, audience, locations, approvals, and rollout plan are ready for production.

Checklist PDF8 min
  • A pre-production checklist for campaign goal, target audience, offer, channels, and deliverables.
  • A creative brief outline that keeps the shoot tied to business outcomes.
  • A launch-readiness check for cutdowns, captions, thumbnails, analytics, and approvals.

Documentary

The Story Worth Filming Field Guide

Separate a nice recap from a story with stakes, characters, tension, transformation, and release potential.

Field guide PDF14 min
  • A story-weight filter for characters, stakes, turning points, access, and visual texture.
  • Interview discovery prompts for finding the deeper thread.
  • A release-path worksheet for web, events, fundraising, education, or archival use.

Music videos

The Release Visuals Planner

Shape the visual world around the release so the video, cutdowns, artwork, and social moments feel connected.

Planner PDF10 min
  • A mood, story, location, styling, and rollout worksheet for the release window.
  • A deliverable map for performance video, narrative scenes, BTS, stills, teasers, and vertical clips.
  • A simple priority guide for matching budget to visual ambition.

Portals and operations

The Client Experience Systems Audit

Identify where the client experience is leaking time, trust, money, or follow-through.

Audit PDF15 min
  • A workflow audit covering lead capture, intake, payment, status tracking, files, reporting, and handoff.
  • A simple map of what belongs in forms, dashboards, portals, automations, and owner-only notes.
  • A prioritization model for choosing the first system to build.

Podcast production

The Podcast Launch Readiness Kit

Turn a show idea into a repeatable format with production rhythm, episode structure, and launch assets.

Kit PDF12 min
  • A show-positioning worksheet for audience, promise, format, cadence, and segments.
  • A production rhythm checklist for recording, editing, show notes, clips, and distribution.
  • A launch asset map for trailer, cover art, episode clips, descriptions, and promo copy.

Live stream production

The Event Broadcast Run-of-Show Checklist

Catch the production details that protect the viewer experience before the event goes live.

Run-of-show PDF9 min
  • A production checklist for camera positions, audio, internet, graphics, slides, platform, replay, and backups.
  • A run-of-show outline that keeps speakers, cues, media, and transitions aligned.
  • A post-event asset plan for replay, recap clips, sponsor proof, and follow-up.